Does this laptop come in any other colors?

I own a Dell laptop and it's silver, a reflection of all the coins I shelled out to buy it.

But now the maker of personal computers is seeing green, not in dollars -- then again, maybe yes -- as well as array of other colors. Dell Inc. rolled out a fashionable new line of $749 laptops on a New York runway today, part of its collaboration with Macy's, whose mission it is to keep us in stylish clothes.

The laptops have screens up to 17 inches wide and come in eight colors. In addition to green, there's yellow, pink, white, red, black, blue and espresso (which is fashion speak for brown).

In the ferociously competitive computer market, Dell is working hard to reclaim customers who defected to Hewlett-Packard. Once a by-order-only company, Dell already has partnered up with uber retailer Wal-Mart to sell PCs in stores. Dell is chatting with Best Buy and Circuit City, as well, and expects to announce new retail buddies in time for the holidays, the company says.

The added allure of cool colors also has the potential to entice consumers to buy laptops or replace their existing ones sooner than they really need to.

Hmm. My Dell Inspiron 6000 is working just fine. But I sure am partial to pink.