The total tote from your little honey

When I was a little girl, I'd draw valentines for my mom and dad, original works of red construction paper glued cock-eyed on rumpled white paper doilies.

These days, thanks to the miracle of technology, our heartfelt, childish scrawls can be translated into one-of-a-kind renderings immortalized on totes. It's the latest personalized and pragmatic idea from Land's End, the folks who have been bringing us durable, practical basics for eons.

Here's how it works. Choose a freehand work drawn by your little Picasso, preferably in Crayon or marker. Scan the masterpiece or take a digital photo to create a jpg file.

Then all you have to do is decide on the size of the tote and choose from a dozen color combinations. The carry-alls start at $34.50 for a medium-size bag. Gift wrap is available for an extra $6.

The embellishment may be sweet but the tote is rugged, a sturdy canvas that likely will last until the young artist is off to a garrett in a college town. If you're planning on bestowing a tote on a loved one for Valentine's Day, please make haste. Your bag will arrive within 10 days of the receipt of order.

For details, phone (800) 963-4816 or go to www.landsend.com