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Saturday, February 17, 2007

Knit one, purl two, sip three

On cold nights, women are warming to knitting, novels and wine, say the folks at Gallo Family Vineyards.

Resurrected as a cool pastime several years ago, knitting has entwined countless enthusiasts, including Cameron Diaz, Goldie Hawn, Julia Roberts and Hillary Swank. Although it takes both hands to make a sweater, knitters still manage to free themselves up long enough to nosh, fast-forward through the commercials on Grey's Anatomy and fortify their spirits with wine.

Gallo is reaching out to the ladies who knit, suggesting such handicrafts as homemade cozies for wine bottles. The perfect yarn for those who are keen on both needles and novels: The Friday Night Knitting Club by Kate Jacobs.

So what to drink while the scarf is growing? Gallo recommends its Twin Valley Hearty Burgundy, with flavors of dark berry and red plum, complemented by hints of spice and oak. With a suggested retail price of $5.99, knitters can afford to weave a little cashmere into their creations.

3 Comments:

Anonymous Anonymous said...

anything to keep warm is a good thing

Tuesday, February 20, 2007  
Anonymous Anonymous said...

I have to give Gallo creativity points for this one. I would not have immediately seen the tie-in, but now that I think about it, I can imagine grandmothers of yesteryear sitting around knitting with a little glass of port at their elbows, getting ever more giggly as the knitting slowly went forward.

Wednesday, February 21, 2007  
Anonymous Anonymous said...

I also like the idea of combining knitting, a book club and a few glasses of wine with the gals.

Wednesday, February 21, 2007  

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